our commitment to member development

Built on the belief that personal development can have an immense impact, our events focus on developing the technical and behavioural skills necessary for success. YMA’s executive team strives to plan events that exposes students to the diverse positions and industries available in the field marketing.

The team is committed to set our members for success in the real world through our personal development events, Case Crunch and Recruitment Series. Case Crunch is focused on building impactful presentations to succeed in future case competitions. Recruitment Series is focused on building strong resumes and cover-letters in addition to tips on networking and acing the interview process.

For our corporate partners, this will be a new way to engage university students through stories on industry insights, corporate culture, brand case studies, and much more.

events timeline

events rundown

This event introduces YMA to prospective members. Club executives provide a timeline of events for the year and the benefits of membership. Working with our sponsors, kickoff will give students a 360-degree view of marketing, advertising, and sales, along with a diverse set of career paths and opportunities available to students within the field.

The Kickoff event allows our partners to teach students invaluable lessons that they would not explore within the classroom setting. The event will enable students to discover and interact with industry experts through a series of workshops and a keynote speaker.

Past Partners: Twitter, KFC, Four Seasons, UPS, Amazon, Canadian Tire, P&G, Mondelez, CBC Sports, Inkbox, LinkedIn, Rogers, Expedia

First-year students are presented with a challenge by one of our partners, exposing them to real-life problems early in their marketing careers. The case competition will allow for critical thinking skills to create a solution that is not only feasible but creative. Through the preliminary application, students are allowed to showcase their communication skills through a sales pitch. Successful applicants will work in teams to present their ideas to industry judges.

Past Partners: Qode Social, RBC, Goodfood, and Céla

Apprentice is our biggest case competition of the year, where teams of Schulich’s best and brightest marketers compete to generate ideas for your organization's primary concerns. In pairs, competitors will be challenged to apply their analytical, problem-solving, and presentation skills to solve real-world problems presented by the partner. These coveted teams will showcase their creativity and communication skills to create out of the box marketing solutions.

Past Partners: Coca-Cola, P&G, Red Bull, Qode Social, LinkedIn, Reckitt, Marriott, MLSE, Kraft Heinz, Telus, Flipp, Bell, Bimbo Canada

Horizons is an exciting, brand-new case competition hosted in collaboration between the York Marketing Association (YMA) and the Rotman Commerce International Business Association (RCIBA). Held at the University of Toronto’s, the event brings together top marketing students from Schulich and Rotman to compete in a high-stakes, one-day international marketing case competition.

In teams of four, 12 groups will be tasked with solving a real-world global business case, judged on creativity, insight, and execution. Alongside presentations, the day will feature interactive marketing workshops with themes like international careers, sports marketing, and influencer branding, offering valuable learning and networking opportunities. This competition aims to equip students with practical skills, industry exposure, and cross-campus connections.