introducing the york marketing conference

YMC 2025

This past year, The York Marketing Association (YMA) celebrated our 19th year of our annual conference! YMA is dedicated to providing an enriching and unique experience to each of its members, all while offering the tools for success for any career in Marketing. This year, YMA provided over 150 delegates from across Ontario an innovative and inspiring experience with our two-day in-person experience!

The first day of our conference hosted at the Restaurant Brands International (RBI) office, was the opening experience for delegates, many of whom were experiencing their very first conference. Delegates had the opportunity to connect with industry leaders, learn about the companies, student opportunities and the recruitment process!

Day Two hosted at Second Student Centre, included an unforgettable experience of marketing leaders and professionals connecting with delegates. Our delegates participated in various interactive workshops, and built deep understandings of the dynamics of the marketing industry through engaging panels and keynote addresses. Delegates also had the opportunity to chat with the industry’s top corporate partners over a Q&A and open networking session.

This year YMA continues to work tirelessly to provide our delegates with one of our most innovative conferences yet. The team is excited to announce that our 20th annual conference will continue to connect aspiring young marketers to inspiring industry professionals and leading talents! 

Our past sponsors have included several premier titles such as Procter & Gamble, General Mills, TELUS, Canadian Tire, Osmow's, Bell Canada, Deloitte, and many more. Our valued sponsors and corporate representatives will continue to meet with today’s top marketing students and share their impact and influence in the marketing industry. YMA is proud to connect leading talent with our partners, and actively encourage our current and aspiring marketers to THINK BIG.

We look forward to another year of challenging and expanding the bright minds of our YMC delegates and case competitors in 2026!

For general inquiries, please contact conference@yorkmarketing.ca

our sponsors.

Simarpreet Girn

Conference Chair | BBA 2027

Simarpreet Girn is a third-year BBA student at the Schulich School of Business, planning to specialize in Finance and Marketing. She is currently one of the Co-Conference Chairs for YMA, helping lead the planning and execution of this year’s annual conference. Simarpreet hopes to pursue a career as a financial analyst because she enjoys working with data to uncover insights that support strong business decision-making and long-term growth.

Outside of school, Simarpreet likes to go on walks with her dog Timmy, cook, hang out with her friends and family, watch movies, and read.

Louis Hensgen

Director of Conference | BBA 2028

Louis Hensgen is a second-year BBA student at the Schulich School of Business planning to specialize in Strategic Management & Marketing and is currently one of the Directors of Conference at YMA. Louis hopes to pursue a career as a marketing consultant because of his dream to solve crucial problems and come up with innovative marketing strategies to help businesses succeed long-term.

Outside of school, Louis has a big passion for sports and spends most of his free time playing basketball, hockey or golf. Louis also really enjoys going on adventures during the summer such as camping, road trips and tropical vacations.


Nafas Izadpoor

Director of Conference | BBA 2028

Nafas Izadpoor is a second-year BBA student at the Schulich School of Business, planning to specialize in marketing. She currently serves as the Director of Conference for YMA after previously holding the role of First-Year Representative. Passionate about fashion, beauty and sports, Nafas aspires to build a career in the industry and is actively working toward launching her marketing agency alongside her sister.

If Nafas were a day of the week, she’d be Saturday, full of energy, vibrance, and love for city nightlife. Outside of university, you’ll often find her on the basketball court or bringing her creativity to life through air-dry clay art.